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Free Tool

Free UTM Link Builder

Build campaign tracking links for your social posts so you can see exactly which content drives traffic and sales.

Fill in the fields above to build your UTM link...

How It Works

01

Paste Your URL

Drop in the landing page or product URL you want to promote.

02

Add Campaign Tags

Set the source (e.g. instagram), medium (e.g. social), and campaign name.

03

Copy & Share

Copy the tagged link and use it in your bio, story, or scheduled posts.

Why Use This Tool

Tag your links once and your analytics tool will attribute every click to the right post and platform.

Clean, Valid Links

Properly encoded UTM parameters that work in Google Analytics and every major tool.

All UTM Parameters

Source, medium, campaign, term, and content, with the optional ones clearly marked.

Attribute Every Click

See which platform and post drove traffic, signups, and revenue.

Instant

Live preview as you type. Copy with one click.

No Login Required

Runs entirely in your browser. Nothing is stored.

Pairs With Publishing

Drop tagged links into posts you schedule with the PostPeer API.

Track Every Post You Publish

Add tagged links to posts you schedule across every platform with PostPeer’s posting API.

Frequently Asked Questions

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